Advertising is simply a marketing communication that uses an officially endorsed, non-personally-endorsed message to advertise or promote a commercial product, service or concept. Advertisers of advertising normally are businesses wishing to market their goods or services to the general public. There are various forms of advertising. It may be in the form of magazines, newspaper ads, radio and TV advertisements, etc. Some types of advertising could be considered a form of “non-advertising” such as trade shows, promotional tie ups, live concerts, and the like.
The earliest form of advertising used in the marketing field was the use of flags, banners and billboards at strategic places. Such advertising became very effective in communicating to the target audience. Since the mass population generally did not have the time and interest in reading newspapers or magazines regularly, the advertisement resorted to being short and concise. This type of advertisement had a simple and strong message that was easy to understand and understood by all. It was often used by businesses to communicate about a new product or service to the general public in the hopes that the consumer would make a purchase.
Brand building now refers to the promotion of a new product or service through the use of professionally published advertisements. For example, it used to be the case where a manufacturer would create a large outdoor billboard and display it in cities and towns throughout the country to advertise the sale of their new product or service. With brand building, advertisers aim to create a strong visual brand image and create awareness among the general public. This helps create a bridge between consumers and businesses.
An advertisement can be classified according to the audience, design, and message. The audience refers to those who may read, view or listen to the advertised message. The design refers to the aesthetics and appearance. The message is intended to inform, persuade, appeal, persuade, convince and encourage. A well-designed advertisement will have an increased chance of getting more than one response from potential customers. Brand building techniques are used in order to achieve more responses from potential customers.
Video ads are very effective at brand building. This is because they can be easily viewed on a variety of different devices, which includes televisions, mobile phones, laptops and personal computers. The images in a video advertisement are intended to be more appealing than images in printed advertisements. As compared to printed ads, videos can be seen and responded to immediately by customers in any place at any time.
A well-designed and executed advertisement will reach more people than any other form of advertising in the world today. Due to the increasing number of people with access to televisions, mobile phones and computers, advertising has reached an entirely new level. Video ads are very effective at brand building for businesses, because they are much more appealing than ads seen in magazines and newspapers. In addition, it provides a cheaper way for businesses to advertise their products and services, due to the fact that there is no production or transportation costs involved when using video ads. These auctions, via sites such as New Zealand personal ads are also available online.